Profiles

TrailWay-VerticalLogo

Very recently, a new brewery in New Brunswick suddenly popped up in social media. To our knowledge, no one was aware that there was a new nanobrewery planned to open soon in Fredericton, but on Saturday, October 25th, TrailWay Brewing Co. happily announced through Twitter that they would be producing beer for the public in the near future. With the name inspired by the nearby Fredericton Walking Trail, TrailWay’s brewery construction is currently ongoing. They’ve already received their Federal Exise License, and their brewery inspection is scheduled for later today. We recently met with the owners/brewers of TrailWay, homebrewers Dan Mason and Jake Saunders (an engineer and Chartered Account by day, respectively), to check out brewery construction and ask them some questions on what they have planned for beer drinkers in our area…

ACBB: Tell us a little about your homebrewing history.

Dan: For me, my dad has homebrewed for almost 30 years and I have always been interested in the hobby and the beer he was making. Eventually I became interested in brewing better beer and beer of different styles, and the rest is history. I started with a couple of kits and immediately made the jump to all-grain, and since then I have probably brewed 3-4 batches per month.

Jake: I got into making beer in my second year of University. I started buying the cheapest kits I could find and soon realized that the quality of product had a huge impact on the final product. I first got into brewing when I realized that I could make it for a lot cheaper than I could buy it for – likely my cheap accountant side coming out. I eventually was introduced to a couple of the original members of the New Brunswick Craft Brewing Association (NBCBA) and had the chance to try their all-grain beer. I immediately started stockpiling all-grain equipment and the hobby soon became an obsession.

What made you decide to take the step into brewing professionally?

Dan: One of my favorite parts of making beer is sharing it with friends and family. Sharing my beer on a larger scale gets me very excited.

Jake: Similar to Dan, I consume a small percentage of the product I produce. I really enjoy giving it away – and the more of it you can give away, the more 5 gallon batches I can brew! I’m a Chartered Accountant but I always thought it would be cool to do this professionally on the side. A couple months back, Dan and I were sitting in my kitchen during one of our club meetings, and we began talking about how fun it would be to start a small craft brewery. My problem and main stumbling block was time – during the busy season at work I simply do not have enough. Dan’s main holdback was more of a space issue. I was just finishing up building a new house with loads of space in the basement. The partnership made a lot of sense in these respects. That day, we brainstormed the idea and here we are now.

What steps have you taken so far getting everything up and running?

Nearly all brewing equipment has been purchased and is on-site. Brewery construction is nearing the end and we should be licensed in the coming weeks.

Do you have any other partners in the brewery?

At this point it is just the two of us involved in the brewery.

What size/type of system will you be brewing on?

We are starting with a one barrel (31 U.S. gallons, or 116 L) electric brewing system. We’ve pieced it together from various suppliers & manufacturers.

TW-brewhouse

The Brewhouse

Do you know when your beers will be available to the public?

Timelines can – and most likely will – change, but at this point we are targeting mid to late December. Our first inspection is scheduled for today, and we plan to have everything construction/equipment-wise ready for then. The timeline will largely depend on the timeliness of licencing agencies.

What are your plans for distribution? Plans for tap accounts, bottles, growlers, etc.?

Initially we will be selling kegs for distribution to pubs and restaurants.

Do you have any beer bars/restaurants in the area lined up to serve your beers?

We’ve spoken to two popular restaurants in town who have both shown a keen interest, but nothing has been officially set in stone. We’ve only spoken to these two restaurants and want to start with only two or three accounts so that we can gauge the demand – if we have the capacity, we’ll consider expanding our distribution to additional restaurants or pubs.

The Fermenters

The Fermentors

Can you tell me about the beer(s) you plan on offering initially? Are you planning on offering a specific style, or genres (German, English, etc.), of beer? Any seasonals, one-offs, or will you stick mainly with a “flagship lineup”?

We both tend to brew a lot of beers featuring American hops, but we also both love to experiment with different ingredients. We will focus on full-flavoured ales. Where we’re both homebrewers at heart, we love the idea of experimentation and producing a lot of one-off beers.

Have you had any assistance from other breweries/people in Atlantic Canada (or elsewhere)?

We’ve received various help from our friends at Grimross, Sunset Heights Meadery (with both breweries being owned by members of the NBCBA) and Picaroons.

With the recent increase in the number of new breweries in Atlantic Canada, what will make TrailWay different from the rest?

As mentioned, we both love to experiment with ingredients and TrailWay Brewing Co. will very much be about experimentation and playing with new recipes.

Where do you hope to see TrailWay in the next 2-3 years?

It’s difficult to say. We would both love to see TrailWay grow and continue to focus on these experimental batches and possibly have a tasting room at some point. We’re going to continue brewing on a part-time basis and if there’s a business case to expand operations, we’ll cross that bridge when we get to it.

Do either of you personally have a favorite beer style? Beer? Brewery?

Our flavours are similar. We both love pale ales, IPAs and stouts of all kinds, although any beer with a lot of flavor is a winner in our books. Did we mention that we’re both hop-heads?

Do you have a specific ingredient in brewing that you like to brew with? E.g. a specific malt and/or hop variety?

So far we would have to say any American hops. We are big on the intense aromas and flavors they bring. Expect to see a lot of late hop additions to produce this big hop aroma and flavor – we won’t be shy with dry hopping either.

From what/where/whom have you learned the most in respect to brewing?

Dan: My dad has definitely taught me plenty over the years. The NBCBA has been a huge part of my development as a brewer. The club has a massive amount of knowledge and brewing experience.

Jake: 90% of my brewing knowledge is from the NBCBA. I do tend to spend a lot of time online doing research and reading about the profession. For both of us, most of the learning is obtained through brewing. There’s only so much you can learn through reading and discussion with your beer club buddies – the best way to learn is through experience.

Jake and Dan, Trail Way Brewing

Jake and Dan, TrailWay Brewing

Welcome, TrailWay Brewing, to the growing list of Atlantic Canadian craft breweries! We look forward to trying their beers as they become available, and will continue to keep you updated on their progress. In the meantime, follow them on Twitter and Facebook for continued updates on brewery construction, licensure, and more!

East Coast Beer Tours

A new beer-centric business has launched this month: East Coast Beer Tours. It is an idea Scott Olszowiec conceived of after returning from a trip to a Hops Conference that took him through New Brunswick, Maine, New Hampshire and Vermont. The journey included several craft beer explorations with friends in brewpubs, beer cafe’s and beverage warehouses along the way. He has decided to share his enthusiasm for crafted beer and launch what he affectionately calls “experient-ALE tourism”.  The idea is to visit breweries and brewpubs in our region, enjoying what is locally available in craft beer, local music, local food and leaving the driving to someone else! Scott wanted to design something that would be a lot of fun, cover a lot of ground and be affordable. “I really admire the artisanal and entrepreneurial spirit that the craft brewers put into their beer and businesses. East Coast Beer Tours is a way to support craft beer by bringing people to the source right in their backyard and introducing them to good people making good beer.”

The first tour is being held on Saturday, October 11th, Thanksgiving weekend, with a tour to Nova Scotia’s breadbasket, the Annapolis Valley. Departing from the Westin near the Halifax Waterfront, participants will be board a chartered tour bus, make a coffee or tea and will hit the road promptly at 10am (best to show up at 9:30 for introductions and signing in). The first stop is at Meander River Farm and Brewery in Ashdale, where owner and brewer Alan Bailey will take them on a tour of the brewery and guide a tasting of their beer. While onsite, a 10% discount for additional purchases is available. Once back on board, a light lunch of local Valley meat, cheese and bread will be served, to tide you over until your next stop in Wolfville. At Paddys Irish Pub, brewmaster John Fitzgerald will join the group and give a tour of their facilities, while serving up samples of their beer. Additional pints and growlers can be purchased during the hour-long stop. The next stop is the Michelin Sports and Social Club in Cambridge, for a visit with Bad Apple Brewhouse’s Jeff Saunders. Jeff will share Bad Apple’s beers and pair them with local food at the Club, and then the bus will head to Somerset to visit the Brewhouse, to pick up some more beer in bottles or growlers. At 4:30, the bus will head back to Halifax, full of satisfied travellers, and will return to the waterfront for 6pm, still plenty of time to enjoy some additional beers in the downtown core.

You will be riding in style in a modern tour bus complete with entertainment system, restroom and lots of storage space. On board, local musician Mike Aubé will keep travellers entertained with his music and stories. Unfortunately, due to NS laws, no beer can be consumed on the bus. But you’ll have plenty of opportunity to enjoy beer during the stops, so don’t let that put you off!

The tour runs from 9:30-6, and tickets are $99+tax. Considering someone else has to worry about the driving while you listen to some live music and enjoy the complimentary offerings at each stop, that sounds like a great deal to us!

Look for more tours from East Coast Beer Tours in the near future. If you have suggestions for locations to visit, or to put together a private tour, be sure to visit their website, and hit them up on Twitter and Facebook.

QUIDI VIDI BREWERY LOGO

 

Quidi Vidi Brewery in St. John’s, Newfoundland was the province’s first craft brewery when it originally opened in 1996. Today, it is also Newfoundland’s largest craft brewery, producing about 7,500 hL (750,000 liters) of beer annually. During a recent trip to The Rock, Chris caught up with Justin Fong and Einer Holtet for a tour of the brewery. They were also kind enough to spend time answering our enquiries.

ACBB: Can you give me a brief history of Quidi Vidi Brewery?

Justin Fong: Quidi Vidi was started by Dave Fong and Dave Rees in 1996, in a small fishing village near downtown St. John’s. The old fish plant was converted into the brewery after the cod industry collapsed in the early 90’s.

What size/manufacturer/type of system is your brewhouse?

Our brewhouse was manufactured by DME; it’s a 20-barrel system (620 U.S. gallons, or about 2,325 L).

QV Brewhouse

20 bbl DME Brewhouse

How big is the staff at Quidi Vidi?

We employ about 20 staff members year-round, with some additional staff in the summer months for tours and events.

How are your beers distributed? On tap at restaurant/bars, bottles at the LC or private stores, growlers, etc.?

We deliver everything ourselves in vans. We’re in the bars, restaurants, brewing agents (convenience stores) and the NLC. Our beers are available in 341 ml bottles (2, 6, and 12 packs) and 30 L kegs.

Can you tell me about the core beer you offer? Do you mainly offer a specific genre, or genres, of beer (English, German, American, Belgian)?

We don’t offer a core mix at all. Newfoundland has an interesting beer market, so we try and cater to different segments without pinning ourselves in one role. Newfoundland’s craft beer segment is still in its early stages (about a 2% market share). When you couple that with our relatively small population, you need to do a few different things. Our Iceberg Beer is an American-style Light Lager (4.5% ABV) which is brewed with iceberg water. This is our biggest seller right now and does extremely well with the light drinkers and tourists. Our 1892 Traditional Ale is an Amber Ale that commemorates The Great Fire of 1892 when most of St. John’s burned down. This was our flagship beer in 1996 and is currently our second best seller. Our newest full time brand is our British IPA, which has been selling exceptionally well on taps in the pubs of downtown St. John’s. It’s a very approachable IPA, and was brewed to help expand the variety of beer flavors available in Newfoundland. As the province’s craft beer market develops, we’ve been pushing the boundaries with our seasonal beer. Our Winter Ale combined roasted cocoa nibs, coriander and vanilla beans. We weren’t sure if it was going to be too bold and adventurous, but the sales spoke for themselves. We did two brews and sold out before our spring seasonal, Continental Pilsener, was ready!

Fermenters

The very busy fermentors at Quidi Vidi

Where do you hope to see Quidi Vidi in the next 2-3 years?

We’re at maximum capacity right now, so expansion is on the agenda. Within a couple years you should see some of our brands in other provinces in the country. We’ve had a ton of interest over the last couples years in markets all over the world for our Iceberg Beer. With a new brewery in place and some capacity, you may see us in some markets that wouldn’t be first choice for most Canadian craft brewers.

Do you personally have a favorite beer style? Beer? Brewery?

Hah, the answer to that question changes from week to week. We just got back from the Canadian Brewing Awards in Fredericton and had a chance to taste a bunch of great beer. We were at the King Street Ale House and had a couple of beers from Le Trou du Diable which I really enjoyed. A friend of mind was in town about a month ago and brought a nice selection from the U.S.; Heady Topper from The Alchemist definitely stood out.

Is there something specific that got you into the world of craft beer?

For the love of beer, hah. The start is a bit before my time but here’s a quick story on one of the owners and founders, Dave Fong. Dave was from a town called Carboneer about 1 & 1/2 hours outside of St. John’s. While he was studying engineering at Memorial University in St. John’s, he was living in the campus residence. Dave and his friend had a deal worked out with the janitor and were secretly brewing beer in the janitor’s closet. They went back home to Carboneer one weekend and left the janitor in charge of everything. He ended up drinking a ton of the beer and getting hammered on campus. The Memorial campus police picked him up and he ratted on Dave and his friend which led to them getting kicked out of residence! So, I guess you could say they had a deep commitment to beer from a young age.

 

Quidi Vidi Village

A view of Quidi Vidi Village from the brewery

We then spoke with Quidi Vidi Brewmaster Einer Holtet on his history and vision in the brewing business…

Did you start out as a homebrewer? Care to share some info on your homebrewing history?

I started out as what I like to call a “Home Based Craft Brewer”.  There are still a lot of people who attach a negative connotation to the word “homebrew”, especially here in Newfoundland, so I like to make that little distinction. My “homebrew” has consisted of fine, hand-crafted beer from the outset, none of that old-time bathtub swill that some (particularly the older generations) recall as homebrew. There are a lot of people making great homebrewed beers nowadays, and to a great extent this has fueled the North American Craft Brewing revolution over the past 20+ years.

I remember as a teenager helping my Dad with a couple batches of homebrew, and though I didn’t get a chance to indulge in the final product (MUCH!), it did generate a spark of interest. Then after a senior class trip to Germany, Austria, and Czechoslovakia I gained an appreciation for great, flavourful beer. I knew my dad still had his home brewing equipment, and wasn’t using it, so I pilfered it from his basement and set up shop in my little bachelor suite.  I bought a “middle of the road” beer ingredient kit to start with, but I just couldn’t leave it at that. I bought a couple pounds of specialty malts and some fresh whole hops to bolster the flavour of the kit.  I brewed that first batch of ale in my little bachelor apartment kitchen, had stunning results, and never looked back. That was the last beer ingredient kit I ever bought – from thereon I started formulating all my recipes from scratch.

What made you decide to take the step into brewing professionally?

When I first started homebrewing, there was not a whole lot of information online regarding home brewing, so I started collecting and reading every book on brewing I could get my hands on.  I amassed a considerable library, and a considerable amount of brewing knowledge over a few short years. I tried brewing many different styles, many different brewing techniques, and experimented with many different ingredients. I even tried malting my own grains, and to this day still grow my own hops.  Craft brewing grew to be my “passionate hobby”, while I worked away in the Engineering field, always with the fantasy of some day brewing professionally.  Finally after about 16 years of brewing at home I decided that the only way for me to advance in my brewing was to go ahead and take some professional brewing courses, whether I ended up with the opportunity to “go pro” or not, I just wanted it for myself.  So, I enrolled in the brewing program at the Siebel Institute in Chicago. By the time I was finished my coursework at Siebel, I had decided that I was going to leave my Engineering career and pursue brewing as a profession.  I ended up getting hired on here at Quidi Vidi Brewery five years ago, and after a couple years of slugging away doing any and all labour-intensive/menial jobs in the brewery, I finally landed in the brewhouse and was given the opportunity I had been waiting for.  In the past 2-1/2 years I have produced five new brands for the brewery, all of which have been very successful. I am proud to say I’ve taken my “passionate hobby” of 20+ years and turned it into a “passionate career”.

Do you have a specific ingredient in brewing that you like to brew with? E.g. a specific malt and/or hop variety?

I have always loved my malty ales. Among my favourite ingredients are the “high kilned” malts such as Vienna and Munich, and caramelized malts such as Crystal. I love the robust flavours and colors they add to beer, and I can’t stop munching them by the handful as I’m adding them to the mill!

From what/where/whom have you learned the most in respect to brewing?

I can’t say I learned a lot about brewing from my father, but I guess I should thank him for providing that initial spark of interest back when we brewed together. In the 80’s!

Obligatory iceberg shot, spotted near Cape Spear, NL

Obligatory iceberg shot, spotted by Chris near Cape Spear, NL

Thanks again to Justin and Einer for spending time with us. We had the opportunity to see them in Fredericton for the 2014 Canadian Brewing Awards, where they took home Silver for their Premium Lager (North American Style Lager) and Bronze for their Iceberg Beer (North American Style Premium Lager). Congratulations! And the next time you’re in St John’s, be sure to drop by Friday evening for their immensely popular Kitchen Parties: live music and great beer and food, right at the source!